The Bronco is back after years of rumors and speculations. The unveiling is officially scheduled for 6pm MST on Monday, July 13. Loveland Ford will be taking reservations starting immediately after the unveiling. $100 will reserve your piece of history, brought back to life for the modern day. This expertly redesigned, all new 2021 Ford Bronco is what Built Ford Proud is all about. It will be a complex vehicle with genuine off road capability, true to its original spirit. For those who were around to experience to experience the history made by previous Bronco generations, this is a long awaited return. And for those who weren’t here to experience to Bronco in all its historic glory, this will be an exciting new level of capability for a new generation of off road enthusiasts.
Bronco and SUV Legacy
Making its debut in 1966, the Ford Bronco has always done it’s namesake proud, an untamed animal with an independent attitude! The Bronco SUV became a legendary part of Ford’s iconic lineup thanks to its capability, strength and adventurous spirit. When it went on hiatus, it had a loyal following off off-road enthusiasts who were sad to see it go. This passionate following welcomes the all new 2021 Bronco back with open arms!
The term SUV has become so commonplace, you might not know that the Ford Bronco played a role in coining that term. There was no official SUV segment in the market before Ford used the term “sports utility” in one of their 1966 ads for the Bronco. Upon its arrival to the market, the Bronco was offered in 3 body styles: a Roadster with no roof or doors, a Wagon with full steel top and doors and the Half Cab – known as the Sports Utility – with a pickup bed. The Utility characteristics were highlighted by available accessories including a grille guard, snow plow package, winch, power take-off and a tarp. This off-road worthy vehicle was also marketed as “a new kind of sports car with 4 wheel drive,” promising that the Bronco would take customers where the fun is.
Bronco Racing Heritage
The Ford Bronco also has a long held racing heritage. Baja is where it made a name for itself. Baja is know to represent greuling and unforgiving conditions, but it allowed the Bronco to make history in 1969. Fifty years ago, the #56 Bronco powered it’s way to the finish line in the Baja 1000 (then known as the Mexican 1000). This was the first overall win for a 4wd vehicle in the 800+ mile journey through the desert. Typically, that overall victory would have been reserved for a custom built trophy truck or motorcycle. This success showcased the strong capability of the Bronco and placed it in the off road racing spotlight.
Prior to the historic Baja 1000 win, two Ford Broncos (one powered by a v6 and one by a v8) entered the Riverside Grand Prix off-road race. Both Broncos took first place in their respective categories. Later, the Bronco continued to take the checkered flag in Baja races, including a 2wd version winning the recently formed Baja 500 in 1970. Big Oly, named after the Olympus Brewing Company, set a new time record for the Baja 1000 in 1971, clocking in at 14 hours and 59 minutes. For a littler perspective, the 1969 win was claimed with a time of 20 hours and 48 minutes!
Finally, in 1972, the Bronco named Big Oly took another Baja 1000 win, with a story that seems fit for the movies. Only 15 miles away from the finish line, Big Oly ran out of fuel. Using a windshield washer hose and an empty tequila bottle, they were able to siphon some gas from a passing vehicle. Despite this setback, it still roared across the finish line to take home yet another off road racing victory!
Made for All Terrains
Dirt. Rocks. Snow. Mud. Ponds. Puddles. Sand. Dunes. These are the elements most drivers do their best to avoid. Off roaders, on the other hand, drive right through them with joy. Ford designed the all new 2021 Bronco for the latter crowd. The off roading experience that the Bronco is ready to tackle means something different in each part of the country, but one thing remains consistent: an adventurous spirit. Here in Loveland, CO and the surrounding mountain areas, the Bronco is ready to tackle mountain trails, rocks, streams, and anything else standing in the way of some of the most epic views Colorado has to offer. Get ready for your next adventure. The Bronco is ready to take you farther than ever before! Come back to LoveFord.com or call us at (970) 667-2220 after the official 2021 Bronco is unveiled on July 13 to reserve yours!
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